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Operation Management – Hemas Manufacturing – Soap Manufacturing


Operation Management – Hemas Manufacturing – Soap Manufacturing

Word Count 6252


1.) Explain the role and responsibilities of an operations manager within an organization. Critically evaluate how the above role and responsibilities should vary from service organizations to manufacturing organizations. Support your answer with real world examples.

2.) Describe the input-process-output model of a selected organization. Draw Process Flow charts and Process Interaction charts to describe three processes of it. By explaining appropriate theories re-engineer the above processes for improvements.

3.) Given below are some of the critical decision points used to assess the strength of an operation strategy in an organization. Use them to critically assess the operation strategy of a selected organization. Strengthen your answer with appropriate examples.
a. product design process
b. location of facilities
c. layout design
d. customer-focused process design
e. empowered front-line staff

4.) Critically describe the purpose and importance of Capacity Management in an organization. Support your answer with an appropriate examples for :
a. demand management practices and forecasting techniques
b. flexibility of the operations strategy to meet demand fluctuations
c. business expansion considerations
d. complementary demand patterns to optimize organization resources including human resources

5.) Describe the following processes in an organization with an appropriate examples.
a. Supply chain management
b. Quality management
c. Innovation , Technology and Knowledge management
d. Inventory management
e. Customer service management

Additional information


1.0 Introduction

Hemas Manufacturing is the one of main subsidiary of Hemas Holdings which is leading conglomerate of Sri Lanka. The objective of this report is to extensively analysis the operation management aspect of the Hemas Manufacturing. Hemas Manufacturing has many famous home and personal care brands such as Clogard, Baby cheramy, Velvet, Dandex, Kumarika, Fems, Diva and etc. Most of these products has the highest and second highest market share in that particular market.

Operations is often define as a transformation process. Operation Management refer the systematic approach to designs, operates and improves productive systems. Operation managers has many roles and responsibilities regarding design systems, ensure quality, produce products and delivery services. Activities in operation management include organizing work, selection processes, arranging layouts, locating facilities, designing jobs, measuring performance, controlling quality, managing inventory, scheduling works and planning productions. Further they have to work with customers, suppliers, latest technologies and many stakeholders. Finance, procurement, finance and marketing can be identified as four primary functional operation areas of any firm. In below figure 01 has been illustrated that operations of the company as the technical core.
According to some studies, operations management get together many disciplines and give an integrated view of organization. Currently due to new technologies, operation management approach has been changed drastically. Further concept such as green manufacturing, environmental friendly operational concepts have been introduced recently. Especially as a manufacturing company, Hemas need to consider all these factors. Hemas vision is to passionately deliver outstanding products and services thus enriching the lives of their customers and build up the superior value for their shareholders. Hemas need to achieve this through by being national leader in consumer and healthcare solution, investing in in growth industries with potential for superior value creation and establishing reginal foot print. Hemas already has started their operation in Bangladesh.
This study will explain the input- process-output model of the Hemas Manufacturing and assess the strength of an operation strategy. Further here it is described that the purpose and importance of capacity management. Further in here it will extensively discuss about supply chain management, quality management, inventory management, innovation, technology and knowledge management and customer service management.