- Discuss the role of Strategic Marketing in an Organization.
- Explain the processes involved in Strategic Marketing.
- Evaluate the links between Strategic Marketing and Corporate Strategy.
- Assess the value of models used in strategic marketing planning.
- Discuss the links between Strategic positioning and marketing tactics.
- Analyze the merits of relationship Marketing in a given Strategic Marketing strategy.
- Use appropriate Marketing techniques to ascertain growth opportunities in a Market.
- Plan how to use Marketing Strategy options in a market.
- Create appropriate Strategic Marketing objectives for a Market.
- Report on the impact of changes in the External Environment on a Marketing Strategy.
- Conduct an internal analysis to identify current strengths and weaknesses in a Marketing Strategy.
- Propose Strategic Marketing responses to key emerging themes in a Marketing Strategy.
