Strategic Marketing Plan of Sampath Bank

  • Discuss the role of Strategic Marketing in an Organization.
  • Explain the processes involved in Strategic Marketing.
  • Evaluate the links between Strategic Marketing and Corporate Strategy.
  • Assess the value of models used in strategic marketing planning.
  • Discuss the links between Strategic positioning and marketing tactics.
  • Analyze the merits of relationship Marketing in a given Strategic Marketing strategy.
  • Use appropriate Marketing techniques to ascertain growth opportunities in a Market.
  • Plan how to use Marketing Strategy options in a market.
  • Create appropriate Strategic Marketing objectives for a Market.
  • Report on the impact of changes in the External Environment on a Marketing Strategy.
  • Conduct an internal analysis to identify current strengths and weaknesses in a Marketing Strategy.
  • Propose Strategic Marketing responses to key emerging themes in a Marketing Strategy.

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