The name ‘Blue Fish café @ Wine Bar’ just came to my mind and I decided to use this name as it can be easily pronounced and it is easy to remember. The researches have shown that the name has appeared among the 10 most popular for the last quarter of the 20th century and into the 21st.Therefore we thought that this name really suits our business. “Blue Fish café” attracts people to come to the shop because it implies a very friendly image and polite companionship. Hence considering these facts we decided to use this name.

Business structure:

I have decided to open the restaurant as a sole trade because it is a good business structure during the initial stages of a business as it involves less complex procedures and processes. However, this is a small business, this café will be owned and operated by XXXX who is a sole trader. Being a sole trader, I will have the decision making power with unlimited liability. As a sole trader, I can direct the business in the areas I want and everything would be less complex and flexible. I can hire people to work under me; not as partners, but as employees. Unlimited liability is the main disadvantage here because I may have to sell my private properties to settle outside debts of the business.